D had $50 in Christmas money and a mission to get a new Lego kit at Target.
And apparently, Lego has introduced a new line of toys for
girls.
They have gotten a lot a negative feedback for the gender
stereotyped product and I could probably write an essay about not only these Lego kits, but about how they have taken imagination from the Legos in general. In all honesty though- what bugs me the most about these Legos that they are not on the shelf in the same aisle as ALL. THE. OTHER. LEGOS but instead are in the aisle with the Polly Pockets, My Little Ponies and Littlest Pet Shop.
You know- the girl stuff (insert barf icon here)
It's not just another line of Legos like Lego City, Lego Star Wars, Lego Indiana Jones, Lego Harry Potter (you get the idea). It is not just another set in the Lego aisle. It is physically set apart from all the other Legos- a visual and physical reminder that these are not included as "real" Legos.
They are not Legos for kids- They are Legos for girls.
But D took one look at these on the shelf, her eyes got big, she smiled and whispered...
You know- the girl stuff (insert barf icon here)
It's not just another line of Legos like Lego City, Lego Star Wars, Lego Indiana Jones, Lego Harry Potter (you get the idea). It is not just another set in the Lego aisle. It is physically set apart from all the other Legos- a visual and physical reminder that these are not included as "real" Legos.
They are not Legos for kids- They are Legos for girls.
But D took one look at these on the shelf, her eyes got big, she smiled and whispered...
"Oh. My. Gosh."
She meticulously poured over every inch of every box of every kit on the shelf.
She meticulously poured over every inch of every box of every kit on the shelf.
Then she chose this one
1 comment:
I got to the photo and burst out laughing -- way to go, Mama, you've got your little girl looking at the world as a Person and as a "just a girl"
I saw a show about Lego the other day, following the process of creating & beginning manufacture of the then-new police station set as well as going over the company's history and some of the bumps it's met along the road. One thing that just. kept. bothering. me. was how one of the senior folks they kept putting on-camera would go on and on and on about how they wanted to capture the imagination of little boys, how they wanted to appeal to boys, how they wanted to be a major entertainment choice for boys, boys, boys, boys, and more about boys -- the assumption apparently being that building & design were only for males of the species.
Tell your daughter to have a blast with her Legos, and send photos to the company's office in Sweden so they know where they've gone wrong! :-)
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