D had $50 in Christmas money and a mission to get a new Lego kit at Target.
And apparently, Lego has introduced a new line of toys for
girls.
They have gotten a lot a negative feedback for the gender
stereotyped product and I could probably write an essay about not only these Lego kits, but about how they have taken imagination from the Legos in general. In all honesty though- what bugs me the most about these Legos that they are not on the shelf in the same aisle as ALL. THE. OTHER. LEGOS but instead are in the aisle with the Polly Pockets, My Little Ponies and Littlest Pet Shop.
You know- the girl stuff (insert barf icon here)
It's not just another line of Legos like Lego City, Lego Star Wars, Lego Indiana Jones, Lego Harry Potter (you get the idea). It is not just another set in the Lego aisle. It is physically set apart from all the other Legos- a visual and physical reminder that these are not included as "real" Legos.
They are not Legos for kids- They are Legos for girls.
But D took one look at these on the shelf, her eyes got big, she smiled and whispered...
"Oh. My. Gosh."
She meticulously poured over every inch of every box of every kit on the shelf.
Then she chose this one